The new clip, dreamt up by the band’s Brendan Smith and directed by Michael Sherrington, comes for new single ‘VTr’.
Speaking of the video, Smith says: “We were keen to do something that felt like one of our gigs and to stay away from elaborate narratives or abstract concepts. Playing live is the exciting part for us and having a video that represents that was always the intention for ‘VTr.’ Working with Michael again was an easy decision, he really understands what we’re trying to do and has great ideas. We collaborated with him on the video for ‘I/m Not Here [missing face]’ and it’s important for us to have that consistency throughout.”
The video’s director adds: “When the band approached me wishing to create a performance-based promo for ‘VTr’, I was enthralled (as were the band) with making sure that we didn’t just capture a documentation of them playing the track but create something that felt more thematically relevant to them. The aim being to make a piece that felt as visceral and arresting as the soundscape that the band crafts within this track all from the perspective of someone’s memory of one of their performances. I have always personally been interested in how we as humans perceive the world, the interplay between reality and our memory. How we experience events and the fragmentation of it when replayed through the prism of our consciousness.”
The Twilight Sad are set to take their new record out on a handful of UK dates next month, before playing a host of festivals including Mad Cool in Madrid in the summer.
View the dates and watch the new video below.
27 Manchester, Gorilla
28 London, Electric Ballroom
02 Glasgow, Barrowland
It’s taken from the band’s new album ‘IT WON/T BE LIKE THIS ALL THE TIME’.
Even more intense.
The band will play their first Scottish show in 27 years next August.
It/s coming out in January and being previewed by new single ‘Videograms’.