She hasn’t taken long to back up that debut with a new track, ‘Prime’. Just like with ‘Catch’, the song comes complete with some rotating, repetitive visuals (an extended animated gif, if you will). Nothing new there. But whereas ‘Catch’ was a CHVRCHES-channelling hit to the system, ‘Prime’ seems more resolute on simply penning a massive chart-friendly triumph. It’s a bit early to say that she’s accomplished that mission, but this is a seriously promising sign of things to come.
Allie X, ‘Prime’: